The customer moves across multiple phases of the customer journey and gives feedback all along. Capture each of the customer’s action and non-action data points in big data systems to be utilized in enriching the customer profile.
Data from disparate sources like CRM, POS systems, web and app analytics tools, campaign managers, marketing automation tools can be integrated into a data lake and transformed to provide insights.
Customer insights stand-alone is just like a recipe on paper, they are advantageous only if the right ingredients are provided at the required stage in the required shape. We help you integrate the insights (scores, lists, characteristics, metrics) to your systems,
✓Say a prospect’s risk score in the application panel
✓A buyers’ favorite categories at the POS terminal
✓The list of customers with the personalised message in the messaging systems
✓The customers segments and customer deep dives in the campaign managers
✓Customer dashboards anytime in your browse