Computer vision (CV) and cognitive analytics are combining to resemble the way the human brain works through a combination of artificial intelligence (AI), machine learning (ML), deep learning, semantics and more.

The commonly asked question pertaining that millions of people have asked us is, “what does Big Data mean for my business?” Others who have been planning and investing for years describe it as a vast network of data collection and artificial intelligence driven analytics. Working in the field, we can see AI and data analytics evolving and progressing. In its current trajectory, it bears many similarities to the adoption of the internet. Big Data analytics act as an enabler for enterprises which allow them to analyze their data completely and real-time analysis can also be done. Data analytics has a huge arsenal at its disposal – predictive analytics, text analytics, text mining, sentiment analysis, geospatial analysis, forecasting, optimization and a lot more. Enterprises can drive innovation and make effective business decisions based on results and insights from the analysis. Enterprises that make use of the data analytics solutions are always in a better position to optimize machine learning and meet their big data needs in disruptive ways. Automation of data analytics is the next big thing. Our services encompass automation and data analytics solutions. From here, we decided to combine both and provide you with the automation of big data. Depending on what technology is applied, the processing, analyzing and understanding of any amount of data will only take a few weeks. Now that we have established that big data analytics can be automated, let’s see how automating it is of use:

Intellium Software’s Big Data Pricing Analytics services, including price elasticity and optimisation, revolve around aiding organizations to set prices right, understand their market positioning, analyse the impact of markdowns and benchmark deals. We also cover relative price points, demand elasticity measures and optimization to establish prices that will maximize margins. We cater to retail, CPG and e-commerce.

Social media analytics data typically stands apart from customer or transaction data, thus making any analysis incomplete. Intellium Software’s social media analytics solution helps overcome that challenge and add insight to your customers in the following ways

• Connect social and transactions data
• Use social profiles in segmentation, model builds and campaigns
• Target sharper on social media channels
• Understand the link between social and transactions

Our social media solution centers on sentiment and word analytics include the following services:

• Using advanced algorithms we help our clients gauge in real time, the emotions in written text in blogs, e-mails, Facebook, Twitter etc.
• Help build highly visual reports such as word clouds which enable the client to gauge what people are most interested in and communicating about on Social media channels.

In addition to helping businesses with the analytics, we also use machine learning to plan, design and develop the architecture using the following components: